Can Personalization Optimize Hospitality Revenue Management?

FITUR, the most important tourism meeting in the Ibero-American market, reaches its 43rd edition. Once again, industry professionals will have the opportunity to share experiences, knowledge and concerns.

Conceived as an exhibition and training space, the fair has become a platform for doing business and learning about trends in the sector. IDeaS, as a benchmark in hotel technology, will be present at this event, with comprehensive solutions for optimal revenue management.

Because, beyond the appropriate pricing, a revenue management system provides tools to personalize and improve the customer experience. And, as various investigations have shown, this translates into a significant increase in income.

RMS and customization

Most personalization tools focus on meeting the needs of guests during their stay.

However, to maximize revenue opportunities it is important to personalize the experience throughout the journey. For this reason, it is key to act proactively and personalize the potential customer’s experience from the initial booking phase.

This implies a complex pricing strategy , allowing the guest to choose a bespoke combination of services. But at the same time, the tools must ensure that the process is smooth and fast.

The best way to achieve this dual purpose is with a system capable of automatically pricing any component . Likewise, personalization also affects the design of specific marketing strategies for each channel.

The foreseeable result is greater and more effective reach and price optimization at scale. A comprehensive, dynamic RMS solution enables rapid activation across all channels and touchpoints.

Technology to transform management

IDeaS RMS tools are not limited to simplifying operations. They contribute to improving the organization’s revenue management capabilities and culture. This means involving and coordinating all departments to offer a satisfactory experience.

At Fitur, hospitality professionals will be able to learn in detail how to transform data into successful business results. The IDeaS team, led by Alberto Plaza (Sales Director Spain), Patricia Diana (Area Manager), Tatiana Taylor (Global Marketing Manager), and Sanja Agovic (Inside sales), will be there to clarify all your doubts.

The appointment is from January 18 to 22, at Stand 8D16, in Hall 8 of Ifema .

Courtesy images: our-team on Freepik

About Imogen Brown

Leave a Reply

Your email address will not be published. Required fields are marked *

AI Chatbot Avatar